Our Methodologies

Delivering high quality Marketing as a Service (MAaS) requires a unique combination of the right experience, availability of resources and confidence in success underpinned by proven methodologies. Creator Tech uses a number of methodologies that have been proven and practical in their application in all our assignments.

Our Methodologies include:

• Product to Revenue (P2R) mapping – which ensures the complete business cycle is considered when addressing new sales, product, marketing, go-to-market and delivery alignment and/or transformation
• Owner, Action, Timescale (OATS) – ensures that good intentions and grand plans translate into real actions in a timely way. Clients have commented that this simple but powerful methodology has had a lasting effect on projects requiring collaboration
• Skills/Wills Matrix – knowing staff capability and motivation is fundamental to deciding on who goes where best, and what training and coaching will bring the most benefit Partner Negotiations
• Hidden Gem – unearthing that winning edge, discovering your customer’s pain points, understanding what the market priorities are, isn’t about chance, it’s about thorough, systematic research and market testing