Meet the Team

Geof Heydon

Geof has worked in communications as an executive leader, consultant, mentor and evangelist/futurist Business Developer and in Sales. From the mid nineties he has been developing the market across Asia Pacific for broadband solutions. Most recently at CSIRO as Director, Business Development Manager for the Information Sciences Group, he lead a sales an BD team commercialising CSIRO IP. In 2013 he was an advisor and contributor to the Federal Government’s National Digital Economy white paper.

As Director Broadband Marketing at Alcatel Australia in 2002, he led a team that developed a landmark paper outlining the converged market landscape in 2020. He also managed the establishment of Innovation Central, Alcatel’s demonstration and incubation facility in Sydney that played a major role in convergence and IPTV strategy globally.

As Asia Pacific head of marketing at Alcatel-Lucent in 2008, he led a region-wide team consulting and marketing to major telecommunications carriers and cable TV operators on convergence and the future service and business models underpinned by broadband.

In 2013 Geof was a founding committee member of the AIIA Telecommunications SIG; and also sits on the Australian Computer Society’s Telecommunications board.

Steve Mackay

Steve founded the first iteration of Creator Tech in 2002, partly to try out some ideas on commercialising complex high-tech business solutions.

Before Creator Tech he worked for Cisco Systems, based in Beijing then Hong Kong. Steve was the first ‘foreign’ employee attached to Cisco’s China operation.

During his 6 years, starting as Channel Director for Asia Pacific, Steve developed the go-to-market strategy, oversaw the hiring of its extensive partnership network and launched Cisco’s first web-enabled Demand Chain Management system in the region.

Steve was a scholar at William and Mary College Virginian, majoring in Economics.

Creator Tech’s current iteration as IoT and Smart Cities was initiated by Geof Heydon (see above) and Frank Zeichner, now CEO of the IoT Alliance: Steve re-attached himself as blog-writer. He is also non-exec Director of FrontierDC

Andy West

Andy is a seasoned integration specialist with 20 years of experience designing and delivering fit-for-purpose, mission-critical solutions to the communications industry. In that time, he has assisted numerous Tier-1 mobile operators across the globe integrate new value-added services as well as transition away from the traditional circuit switched to all-IP architectures.

As a Technical Adviser to Cities, Andy works with clients to understand the nuances of integrating multiple, stand-alone solutions into a City-wide infrastructure. Utilizing good engineering practices, he assists Cities on the step by step journey from Requirement to Delivery.

Active in the Start-up community, he also assists high-technology producers tailor their offering to meet the real needs of the market as well as provide strategic advice on directions of growth.

Andy is currently a contributing member of the IoT Alliance Australia (IoTAA), the NSW Government’s Data Sharing Taskforce and the Northern Beaches Economy and Smart Communities Strategic Reference Group.

Peter Hitchiner

Peter provides a background of over forty years of experience to Creator Tech in the telecommunications industry including roles as Director and State Manager for six years with a leading telecommunications consulting business and as General Manager for four years with a telecommunications project management business.

Peter has been engaged in infrastructure engineering (including radio frequency systems, satellite and optical fibre systems) in both strategic and tactical roles for much of his career.  Peter has consulted extensively but not exclusively in health, railway and emergency service sectors. Peter’s expertise covers commercial and procurement matters, including contracts, risk and contract management practices both in government and in the private sector.

In recent years Peter has extended his expertise into the commercialisation of research in particular through the formation and operation of Cooperative Research Centres.  These have included in particular research in the application of internet based (“smart”) services across various sectors including health.

James Pickering

James has over 25 years of experience in the IT and Telecommunications industry with a highly diverse background of experience. James’ extensive experience covers Technology and Strategy Consulting, Sales, Business Development, Alliances, Systems Integration, ICT Security and Networking.

For over a decade James worked for Cisco in Sales, Business Development and Alliance Management roles, with a particular focus on helping large Telecommunications operators build innovative new products, and achieve agility and efficiency in operations through next generation infrastructure strategies, delivering innovation in consumer, enterprise and cloud. Working in Australia and South East Asia with a consultative alliance-based approach James successfully closed key national infrastructure projects for several major telecommunications operators, measurably improving both services to the community and consumer, and profitable growth to the operators.

In his consulting career James has delivered successful projects in Government, Cloud, Healthcare, Telecommunications, Resources and Finance industries, including some of the first e-Government projects in South Australia, delivering regional broadband infrastructure, large Enterprise networks and complex integrated systems. With a focus on Telecommunications Strategy James has helped Operators, Government Agencies and Enterprises deliver new services efficiently.